GUUT FOR MARKETING

Turn Content Into
Interactive Experiences—
and Information Into Revenue

Transform reports, research and calculators into personalized InfoApps your audience can explore, understand and use.

Human-friendly. Machine-readable. AEO & SEO Optimized.

People explore a report and a tablet with charts, alongside books of reports, research, calculators and ideas.

Your Best Content Is Not
Working Hard Enough

Every reader receives the same content.
Valuable data becomes a chart or screenshot.
Personalization requires more versions.

The information has value.
The format holds it back.

A reader using a tablet surrounded by separate static documents and spreadsheets.
A reader explores an InfoApp with charts, a map and controls for filtering, comparing, calculating and personalising.

The Content Becomes
the Application

GUUT brings content, design, data and application logic together in one portable InfoApp.

  • Navigate, filter, compare and calculate.
  • Reuse one template across audiences and editions.
  • Distribute online or offline.
  • Support search and AI discovery when publicly hosted.

One Master Template. Many Relevant Experiences.

Relevant to the reader. Controlled by the publisher.

  1. 01

    Start with
    your content

    Reports, data,
    research or
    calculators.

  2. 02

    Design the
    experience

    Combine narrative,
    branding and
    interaction.

  3. 03

    Personalize

    Tailor content for
    roles, accounts
    and industries.

  4. 04

    Distribute

    Host, embed,
    email or
    download.

  5. 05

    Reuse and
    expand

    Update data.
    Add new editions
    and offerings.

Who It’s For

Marketing teams, research organizations, publishers, associations and communities.

If you market through data, expertise or research, your information can become an InfoApp.

One Data Asset. Multiple Revenue Models.

  • Interactive benchmarks
  • Premium intelligence
  • Sponsored research
  • Member data products
  • Subscriber experiences
  • Licensed and advisory products

Package information people can understand, explore and value.

Common Needs

  • Make content more useful.
  • Tailor experiences to different audiences.
  • Reduce repetitive production.
  • Extend the life of original research.
  • Distribute rich information anywhere.

Examples and Use Cases

Research & benchmarks

Explore findings and compare relevant segments.

ROI estimators

Calculate value and compare scenarios.

Product catalogs

Explore products and compare options.

Customer & member reports

Deliver relevant performance and industry information.

Your Content Already Has Value. Make It Work Harder.

What sets GUUT apart.

Human
Exploration

Let every reader navigate, filter, compare and calculate within the content you provide.

AI Discovery

Publish structured, machine-readable HTML when publicly hosted and configured
for discovery.
AEO & SEO Optimized.

Reusable
Data Products

Build once. Create new editions, sponsored experiences and premium offerings.