“I don’t want 500 television channels. I just want one channel that gives me what I want to see.”

Nicholas Negroponte, MIT Media Lab

Who wants 500 static pages?

Don’t PDF it. GUUT it.

The InfoApp is simpler and more powerful than the NASA-style one-pagers.

It delivers all the information and data you need in one unified digital experience.

When documents become InfoApps, simplicity takes over:

  • One format instead of fragmented files

  • One platform instead of disconnected tools

  • One simple workflow instead of complex integrations

  • One foundation for automation, personalization, and AI

  • One unified experience across docs, apps, web, and mobile

InfoApps make information exchange between people, systems, and applications simpler.

Digital-First Documents!

The Page Era Docs No Longer Work

In 2000, John Maeda (MIT Media Lab) warned that paper-style, static, linear docs like PDFs and PPTs would not fit the interactive digital world. We need a new digital-first, DATA and AI-ready medium for information.

 

In 2025, Sir John Hegarty, founder of Saatchi & Saatchi, saw an InfoApp and called it a Gutenberg 2.0 renaissance in information distribution.

Documents with attitude!

The New Standard for Digital

When it brings everything together in one place – combining flawless design, seamless UI/UX, and built-in BI and AI, it becomes an InfoApp.

Merging traditional documents and apps into a new InfoApp format for enhanced user experience and easier content creation, publishing, and distribution.

Seriously, try it now!
Documents with looks!

The New Interactive Aesthetics

The decision to engage with content happens faster than a blink – in less than 50 milliseconds. What matters most is how the content looks and feels to interact with.

Drag-and-drop, AI-assisted, pixel-perfect design delivers unprecedented power, control, and ease of use for creators – without needing to write HTML, CSS, or JavaScript.

Seriously, try it now!
Before InfoApps™

Static, multipage documents are cumbersome to navigate, often requiring readers to manually copy and paste data into other applications for analysis.

With InfoApps™

A modern in-document UI/UX, tailored specifically to fit the content, streamlines document navigation and enhances data interactions without requiring readers to learn new skills.

95% of all documents are STATIC documents

95%

70% of all static documents contain DATA.

70%

85% of infosumers DON'T have access to analytical tools

85%

97% of users don't know how to DIY data analytics

97%

95% of business users prefer to receive reports via EMAIL.

95%

It’s time to give billions of information consumers data they can actually use

In-document BI & AI (BAI) turns every InfoApp into a living layer of intelligence – delivering insights exactly where the data lives.

InfoApps are versatile, sharable via email or online publication. Readers can interact with the data both online and offline, sans any additional software. Plus, being freestanding, they negate the necessity for costly servers and web infrastructure.

Three powerful formats converge into one

Merging the best of Documents, BI Dashboards, and Apps into a new DNA

The best of documents, dashboards, and apps - unified

InfoApps: Where the whole becomes greater than the sum of its parts

What exactly is an InfoApp?

Pixel perfect positioning and branding
Custom document navigation
Personalization and data security
Dynamic data aggregations
Download button for personal or offline use

When your phone bill is delivered as an InfoApp, it feels like the portal experience you already know and love but it’s far more powerful.

This isn’t just a web page. It’s your actual billing statement: portable, downloadable, and deliverable as an attachment.

Your client portal becomes your personal app portal – available instantly, without logins into portals, or even an internet connection.

Summary Views

The summary view is a pixel-perfect replica of the traditional PDF or paper invoice – ideal for printing and archival purposes if paper trail is needed.

Now scroll through the other two screenshots from the original PDF invoice. You’ll see pages filled with countless rows of static data: information that does little more than display numbers. No analysis. No insights. No red flags. Just flat, unusable data.

No wonder people find PDFs frustratingly useless.

Interactive data exploration

Data filters
Dynamic aggregations / summaries
Searchable and filterable usage table

The real value of rich data lies in the ability to explore and understand the details. In this case, you may want to analyze individual usage: Are some users outliers? Are there red flags? Can some patterns be identified and improved?

Interactive detail analysis is critical to minimizing the time and effort spent controlling usage costs.

This is your InfoApp, your data, and you can export it into your own systems. You are in control.

Interactive categories analysis

Selcting the type of services
Reviewing services for selected users
Selecting sub-types of services
Dynamic calculations for the selections

You may want to review service-type breakdowns to get a high-level view across different categories. All this flexibility at your fingertips – without logging into portals, installing custom software, or even needing an internet connection.

The entire functionality and all the data are delivered directly to you and run in the browser. It’s as convenient as receiving a PDF, but dramatically more powerful. Fully portable and instantly accessible anytime and on any device.

Interactive visualizations

The interactive dashboard gives you the full picture at a glance. Apply filters for new perspectives, drill down into details, and instantly uncover insights.

A complete business intelligence built directly into a portable portfolio of invoices. The printed invoice, the portal page, and the dashboard have converged into one unified experience.

No infrastructure. No backend servers. No consumption costs. Useful and economical information delivery.

InfoApp is the uber format for information dissimination

Today's communication medium is the Web. Therefore, all documents should be created and shared in a universal web format easily accessible in any browser. InfoApp integrates the best features of all traditional formats.

Data-Only Formats

Excel, CSV, TXT, JSON, other similar formats, are ideal to export and share data but lack visualization and design capabilities.

InfoApps embed raw data in the file, allowing easy data sharing or export of data directly from the document.

Presentation Formats

PPT, PDF, and DOC offer limited design and visualization. Static data and fixed layouts make such documents hard to use and update.

InfoApps offer enhanced design and layout capabilities, along with interactive data and content navigation.

Graphic Design Formats

PDF reigns supreme with perfect design and zero layout distortions acorss devices, but falls short in web-friendliness and user-friendly UI/UX.

InfoApps preserve the best features of PDF with the additional benefits of web-friendliness and user-friendly UI/UX.

Data in HTML

Business Intelligence applications excel in interactive data but are limited in design and lack portability due to server dependencies.

InfoApps embed a BI engine for analytics within the document itself, devoid of server dependencies and ensuring portability.

Data & Application Forms

PDF forms and specific HTML application pages serve as conventional means for data collection but demand costly custom development.

InfoApps have robust components and features to create fillable forms and application pages in HTML effortlessly.

One InfoApp. Many Ways to Use It.

Versatility that dramatically boosts productivity and collaboration.

Standalone Report

Every InfoApp is a single, self-contained report that presents data, visuals, and interactive insights in a clear way – no extra tools needed.

Reusable Template

Every InfoApp is a template you can reuse across teams, clients, or time periods. Easily customize branding, layout, and data.

Full Application

Every InfoApp can be instantly deployed as a web or embedded application and kept up to date automatically in real time through APIs.

Auto-Generate DB

Each InfoApp can automatically create its own database to collect real-time data from other systems or data capture forms.

InfoApps redefine how information is built and delivered

Next Generation of Information: Turning documents, dashboards, and apps into one

PDF has run its course. Time to let go.

PDF boasts two significant advantages: portability and perfect layout, which contributed to its popularity over the past 30 years. However, in the digital age, these attributes alone are no longer sufficient.

GUUT HTML is pixel-perfect and portable

Effortlessly craft HTML docs with perfect design layout without any coding, offering the same advantages and exquisite aesthetics as PDFs. Elevate your designs with more interactive user experiences.

GUUT dynamic HTML raises the bar even further

Transform static documents into mini apps (infoApps) with Dynamic HTML. Condense extensive content into engaging and time-efficient one-pagers for a more streamlined and interactive experience.

"Documents are a source of important information to all users. Companies must deliver superior in-document experience compared to web and mobile apps."

Jeff Hendrickson
Design Thinking Expert and Author

The Next Evolution of Documents and Reports

Transition

The enhanced HTML offers a better user experience and is less costly to create and maintain

Opportunity

Use storied documents for customer and employee engagement and trust building

Importance

Documents reinforce your brand by demonstrating expertise and customer understanding and care

Design Thinking

Leverage design thinking to create differentiated and meaningful experiences

InfoApps™ change what companies and business users can do:

Content, data, business logic, BI, AI, and interactivity - unified! Works everywhere. Offline included.

Tailor

Distribute smart, personalized information for next generation data-literate users

Present

Present complex information and business data in a simple and informative way

Engage

Use data and content interactivity as a narrative to keep users actively involved

Share

Share dynamic content giving each user control to interact freely with live data

Data has power to influence

Harnes the power of data to inspire and ignite action.
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Dynamic infoApps engage

Design docs & presentations as microsites and apps.
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Interactive insights convince

Revamp data and docs into captivating experiences.
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Information sharing empowers

Provide convenient access to distributed data.
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Scaled distribution amplifies

Increase your influence with mass data communications.
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The fusion of docs and apps into a single InfoApp™ format has started